FRANKLIN, Tenn., Sept. 21, 2026 /PRNewswire/ — Carl’s Jr. is calling on burger fans to hand over their crowns and experience the difference of a freshly cooked-to-order burger through its “Stealing the Crown” promotion. For a limited time, My Rewards loyalty members can submit a picture of a crown, or their receipt from a royally disappointing burger from the competition, via direct message on Instagram to Carl’s Jr., signifying their surrender to a better burger from Carl’s Jr. In return, guests will be rewarded with a promo code for a complimentary Angus Maximus, the hero LTO of their Burger Revolution, in the My Rewards app.  

“Carl’s Jr. believes the next burger battle will be won on quality,” said Burge Diemer, chief marketing officer at Carl’s Jr. “A burger worth fighting for shouldn’t be waiting for you in a holding cabinet — it should hit the grill when you order it. With ‘Stealing the Crown,’ we’re inviting burger fans to surrender the crown and taste the difference for themselves with an Angus Maximus cooked fresh specifically for them.”

The promotion builds on Carl’s Jr.’s new cooked-to-order initiative, designed to deliver hotter, fresher and more consistently craveable burgers. Rather than relying on traditional holding systems that can compromise temperature and flavor, Carl’s Jr. begins cooking burgers after a guest places an order and are served hot and fresh from the charbroiler.

The Angus Maximus
Available at $5.99 for a limited time at participating locations, the Angus Maximus is the first limited-time offer item to launch under the brand’s “Burger Revolution.” At 5.7 ounces, the Angus Maximus delivers 100% Angus beef at $1.05 per ounce, making it a standout value and quality among major fast-food burger offerings.

It features two charbroiled, 100% Angus beef patties seasoned with Carl’s Jr.’s signature blend, melted American cheese, sliced onions, dill pickles and special sauce, all served on a buttery toasted brioche bun.

For more news, follow Carl’s Jr. on social media. For promotions, download the Carl’s Jr. app and join the My Rewards™ loyalty program.

My Rewards loyalty program:
Join here X: @CarlsJr 
Instagram: @carlsjr
TikTok: @carlsjrofficial 
Facebook: https://www.facebook.com/carlsjr/.

Terms and Conditions
Stealing the Crown Promotion Terms: NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. States and D.C. who are 18+ and active My Rewards members. Starts 9/18/26 at 12:00 AM ET; ends 9/25/26 at 11:59 PM ET. To enter, eligible participants must submit either (i) proof of a purchase from a Carl’s Jr. competitor dated January 1, 2026 – September 7, 2026, or (ii) a photo or other proof showing a thrown away crown. Submissions can be sent by direct message to Carl’s Jr. at https://www.instagram.com/carlsjr/. Do not disclose identifiable, personal information.  Limit one entry per My Rewards account. First 100 eligible entries receive a Free Angus Maximus Burger offer, valid through 10/27/26. Sponsored by Carl’s Jr. Restaurants LLC. By submitting an image, entrants warrant that the content does not violate any third-party rights and is not illegal, obscene, defamatory, or otherwise inappropriate. Entries that do not comply with these terms will not be eligible. Entries will not be returned. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.

Claim your free Angus Maximus Burger today (No purchase necessary). Valid through 10/27/2026 at participating restaurants only. Offer redeemable via the Carl’s Jr. app or order.carlsjr.com by registered My Rewards users. Limit one redemption per registered user. Not valid for use within a combo or in combination with any other offer or discount. Excludes third-party delivery services. © 2026 Carl’s Jr. Restaurants LLC.

About Carl’s Jr.
Carl’s Jr.® is famous around the world for big, audacious, impossible-to-ignore flavors inspired by its California roots. For a bold move, guests have ordered items like over-the-top, juicy charbroiled burger creations, Hand-Breaded Chicken Tenders™, Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for more than 80 years. Together with its franchisees, Carl’s Jr. operates more than 1,000 restaurants across the U.S. and has a presence in 24 countries worldwide. Learn more at www.carlsjr.com.

About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr.® and Hardee’s® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

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SOURCE CKE Restaurants Holdings, Inc.