Four Brands, One HubSpot: America’s Floor Source Unifies Shopify, Zoho, and SharpSpring with Orange Marketing

Multi-brand flooring retailer consolidates four brands into a single HubSpot instance, integrates Shopify storefronts, and connects HubSpot with Zoho CRM

NEWPORT BEACH, CA, UNITED STATES, November 4, 2026 /EINPresswire.com/ — Orange Marketing, a HubSpot Diamond Partner agency, today announced the release of a new case study featuring America’s Floor Source (AFS Group), which operates four flooring brands: America’s Floor Source, JP Flooring, Lewis Flooring Home, and Flooring Market.

AFS Group had grown brand by brand, leaving each brand with its own storefront, marketing automation, and forms, all tied to a customized Zoho CRM through Zapier. Marketing lacked a single source of truth, and reporting meant reconciling data across disconnected systems.

Orange Marketing brought all four brands into a single HubSpot instance, integrated four Shopify storefronts and Zoho, retired SharpSpring and Jotform, and coordinated an email deliverability warmup across all four brands, while keeping each brand distinct.

“Now they don’t have to look at Shopify at all,” said Kirill Ougarov, Director of Revenue Operations at Orange Marketing. “All the orders and cart abandonments come in and they can easily create segments from that data.”

Today, marketing lives in HubSpot, Zoho is used purely for sales, and reporting that once took hours now takes minutes.

“James’ reporting improved greatly,” said John DeBrincat, who led the integration work for Orange Marketing. “Instead of chasing four different SharpSpring instances and Shopify and Zoho, he’s got dashboards by brand and then a full roll-up of his entire business portfolio that he can look at at any given time.”

“Orange Marketing helped us manage the technical complexity while keeping the project organized and moving forward to meet our deadline,” said James Roe, Digital Marketing Manager at AFS. “The team was collaborative, responsive, and easy to work with. They brought strong HubSpot knowledge, practical problem-solving, and a steady ‘we’ve got your back’ approach.”

The full case study shows how Orange Marketing structured attribution, deliverability, and reporting so four brands could share one system.

About Orange Marketing

Orange Marketing is a HubSpot Diamond Solutions Partner that helps B2B companies and nonprofits improve go-to-market execution through HubSpot CRM implementation, marketing automation, RevOps strategy, and demand-generation programs. The agency has completed more than 250 HubSpot implementations and has earned 165+ five-star client reviews. Learn more at orangemarketing.com.

For more information, visit https://www.orangemarketing.com.

Monica Cavanagh
Orange Marketing
+1 949-998-4812
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