Joe Hand Promotions (JHP), the nation’s leading distributor of premium sports and entertainment programming to commercial establishments, today announced that it has secured exclusive commercial distribution rights to a comprehensive package of content from the Mountain West Conference, one of the premier NCAA Division I collegiate athletic conferences in the United States. The package will be referred to as MW+ for Business.

The agreement expands JHP’s collegiate sports portfolio and provides bars, restaurants, casinos, sportsbooks, and other hospitality venues nationwide with access to a robust schedule of live sporting events, including conference championships featuring Mountain West member institutions. This programming is exclusive to the Joe Hand Promotions app.

Under the agreement, JHP will serve as the exclusive commercial distributor of the MW+ for Business package. The rights package is a commercial adaptation of the MW+ residential streaming platform and complements the conference’s existing agreements with national media partners for select marquee events. MW+ for Business creates a new commercial distribution platform for a substantial volume of regular season contests and championship programming.

“We are proud to partner with the Mountain West Conference and bring this extensive portfolio of collegiate sports programming to our commercial customers nationwide,” said Joe Hand Jr., President of Joe Hand Promotions. “The depth and breadth of this package provides hospitality operators with a valuable source of year-round live sports content while expanding visibility for Mountain West student-athletes and member institutions.”

The Mountain West institutions represented within the package include*:

  • United States Air Force Academy

  • Colorado College

  • Grand Canyon University

  • University of Hawai’i, Manoa

  • University of Nevada, Reno

  • University of New Mexico

  • Northern Illinois University (NIU)

  • North Dakota State University

  • San José State University

  • University of California, Davis

  • University of Nevada, Las Vegas (UNLV)

  • Utah Tech University

  • University of Texas at El Paso (UTEP)

  • University of Wyoming

*Specific sports programming offered varies by institution. Please visit https://www.joehandpromotions.com/content/mountain-west-for-business/ for further information.

The content package is expected to include hundreds of live regular season events annually, spanning multiple men’s and women’s sports, including:

  • Football

  • Men’s Basketball

  • Women’s Basketball

  • Women’s Volleyball

  • Baseball

  • Softball

  • Additional Olympic Sports

The agreement also provides access to conference championship events and sessions, including:

  • Volleyball

  • Men’s and Women’s Soccer

  • Men’s and Women’s Basketball

  • Baseball and Softball

  • Women’s Gymnastics

  • Swimming and Diving

  • Indoor and Outdoor Track & Field

“This partnership with Joe Hand Promotions represents another important step in expanding the reach of Mountain West athletics,” said Gloria Nevarez, Commissioner of the Mountain West. “MW+ for Business will bring more of our live events and championship programming on MW+ into commercial venues across the country, creating new opportunities for fans to follow our teams while increasing visibility for our student-athletes and member institutions.”

The addition of Mountain West content further strengthens JHP’s commitment to delivering a comprehensive live sports offering that helps hospitality operators attract customers throughout the year. With programming spanning the fall, winter, and spring sports seasons, the package provides consistent collegiate sports content across multiple fan bases and geographic markets.

In addition to Mountain West programming, JHP’s premium content portfolio includes Championship Rounds (UFC numbered events, UFC Fight Nights, Zuffa Boxing, UFC BJJ, Power Slap, and Dana White’s Contender Series), ESPN+ for Business, Amazon Prime Video Sports, WWE, AEW, DAZN Boxing Series and PPV events, PBC PPV boxing events, and other premium sports and entertainment programming.

Hospitality Owners and Operators: To learn more about Mountain West Conference programming (MW+ for Business) and JHP’s complete lineup of premium sports content, call 1-800-557-4263 or visit https://www.joehandpromotions.com/. The Joe Hand Promotions App is supported on several widely available streaming platforms, including Amazon Fire TV, Google TV, and Apple TV, providing convenient access to premium live sports content for commercial venues.

About Joe Hand Promotions

Founded in 1971, Joe Hand Promotions is the nation’s premier distributor of premium sports content to commercial establishments, including bars, restaurants, casinos, sportsbooks, and other hospitality venues. JHP partners with the world’s leading sports and entertainment brands to deliver premium live event programming through innovative distribution solutions, helping commercial venues create memorable fan experiences while driving customer engagement and revenue.

About the Mountain West Conference

Since its founding in 1999, the Mountain West has remained steadfast in its commitment to excellence in intercollegiate athletics while advancing the academic missions of its member institutions. Central to that mission is the holistic development of our student-athletes — championing their success not only in competition but also in the classroom and in their personal growth. Beginning with the 2026–27 season, the Mountain West will feature a comprehensive membership model that brings together full-time, all-sport institutions alongside select sport-specific members. The Conference’s all-sport members—United States Air Force Academy; University of Hawai‘i at Manoa; University of Nevada, Reno; University of Nevada, Las Vegas; University of New Mexico; San José State University; University of Texas at El Paso, and University of Wyoming, will compete across the full Mountain West portfolio, including football. University of California, Davis, and Grand Canyon University will join as all-sport members outside of football, while Colorado College (women’s soccer), North Dakota State University (football), Northern Illinois University (football and women’s gymnastics), and Utah Tech University (baseball and men’s soccer) will compete as affiliate members in designated sports.

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