Javier Loya Calls on Both Parties to Protect the American Dream After Hispanic Voters Reshape the 2026 Midterms
The GETCHOICE! founder and Bienvenido Empresarios co-chair says the Hispanic vote "belongs to neither party" and that
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The GETCHOICE! founder and Bienvenido Empresarios co-chair says the Hispanic vote “belongs to neither party” and that economic opportunity and human dignity must go together.
HOUSTON, TX / ACCESS Newswire / November 13, 2026 / Javier Loya, founder and chairman of GETCHOICE!, minority owner of the Houston Texans and co-chair of Bienvenido Empresarios, today published a post-election message to Republican and Democratic leaders. In it, he argues that the 2026 shift in the Hispanic vote was a demand for economic opportunity, compassion and results, and should not be read as permanent loyalty to either party.
The essay, “A Message For Both Parties: Protect the American Dream,” responds to midterm results in which Hispanic voters moved sharply toward Democratic candidates two years after helping Republicans make historic gains. According to the Associated Press Voter Poll, about six in ten Hispanic voters supported Democratic candidates in their local U.S. House races, while about one-third supported Republicans.
“Some will call it a Republican defeat. Others will call it a Democratic victory. I believe both interpretations miss the bigger story,” said Loya. “The Hispanic vote is not necessarily changing its values. It is reminding political leaders what those values are.”
Loya makes four points in the essay:
- Support has to be earned. Hispanic Americans are increasingly voting like entrepreneurs, parents and working families, and they are asking which policies create opportunity and reward work.
- Voters judged leaders and policies separately. While Democrats gained ground, voters in Iowa and North Carolina approved new limits on income taxes, and Texas communities rejected local tax increases and new public debt.
- The economy remains the foundation. Loya cites a Pew Research Center survey finding that only 19% of Latino registered voters rated national economic conditions as excellent or good before the election.
- Prosperity needs compassion. Hispanic Americans can support secure borders and respect for the law while expecting people to be treated with dignity.
“Voters can reject a party’s performance without rejecting every principle associated with that party,” Loya said. “Republicans benefited from that frustration in 2024. Democrats benefited from it in 2026. Neither should confuse that support with permanent loyalty.”
Loya addresses each party directly. To Republicans, he says economic opportunity and strong borders must be accompanied by respect, compassion and an understanding of the communities they seek to represent. To Democrats, he says winning back Hispanic voters is not a permanent endorsement of every policy and comes with an obligation to deliver economic progress, affordable living and safer, stronger communities.
“Strength and compassion are not opposing values. Neither are law and kindness,” Loya said. “If the American Dream is built on the belief that people deserve an opportunity to succeed, we cannot separate that promise from the dignity of the people pursuing it.”
Through Bienvenido Empresarios, Loya works with Hispanic business leaders on entrepreneurship, economic mobility and policies that encourage investment, reward hard work, support small businesses and expand opportunity.
“The Hispanic vote belongs to neither party,” Loya said. “It belongs to the families who cast it, and to the American Dream they are determined to protect.”
The full essay is available at https://www.linkedin.com/pulse/message-both-parties-protect-american-dream-javier-loya-qxsyc/
About Javier Loya
Javier Loya is a Houston-based, Mexican-American entrepreneur. He is the founder and chairman of GETCHOICE!, a minority owner of the NFL’s Houston Texans and co-chair of Bienvenido Empresarios, a coalition of Hispanic executives and business leaders focused on entrepreneurship and free enterprise. More at javierloya.com.
About The Voice Society
The Voice Society is an independent, full-service marketing communications agency that helps brands find their purpose and deliver customer experiences that drive business growth. The agency has offices in Dallas, Houston, and Tampa. Learn more at thevoicesociety.com.
Media Contact
The Voice Society
Leonardo Basterra
leo@thevoicesociety.com
www.thevoicesociety.com
SOURCE: The Voice Society
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